Technology And Entertainment

It is hard to over-estimate the impact of digital technology on the entertainment business. The $37.5 billion industry has been dramatically affected by the explosive popularity of cable, satellite, and on demand services, whose revenue is increasing at a pace incomparable to broadcast entertainment. More than two-thirds of U.S. households are now subscribing to cable and satellite TV services, and the movement toward pay TV continues at a rapid rate - despite the significant costs involved compared to free airwave reception.

New technologies attract consumers and are woven into their every day lives when that adoption adds value and quality to their lifestyles. The advancement of broadband and on demand services offers consumers greater control over their media, more productive use of their time, and greater access to entertainment - three powerful prerequisites for today's busy consumer.

This shift in viewer control has changed outlooks and investments, entertainment infrastructures, and product offerings worldwide. Maintaining a significant presence in the on demand world presents challenges for content producers and providers who have few resources to constantly create new programs. Content producers and providers are resolutely exploring possibilities to exploit new content as well as leverage the value of existing content, to differentiate themselves from one another and meet the higher demands of sponsors, advertisers, and viewers.

InspireWorks helps the Entertainment Industry …

• Create compelling, relevant programs by overcoming the inefficiencies of static content

• Realize advertising advantages and targeted audience appeal by adding interactive capabilities to productions

• Maintain complete control of content and maximize digital efficiencies by bypassing traditional broadcasting parameters

• Produce internal and external content from remote locations and organize it all centrally

Page Top

Content Management Challenges

PROBLEM: No matter how appealing a program may be, there is a static element to it that traditionally cannot be changed. A program ceases to be new after its first run, losing relevance and appeal to today's demanding viewers. Reruns of any program have little value to the consumer who can control what he views and when he views it. This control dramatically affects program ratings and reduces the interest of advertisers who count on broad message appeal.

SOLUTION: BEYOND DEMAND. InspireWorks allows content producers and providers to take a step beyond the on demand service that dominates the world of today's multimedia consumer, adding richness and relevance to content - new or old - and enabling unique, interactive capabilities to the delivery of that content.

Any kind of visual production - movies, sports events, news programs, etc. - can be revitalized with added content that can come from any source - existing or new content, images, advertising - to create an entirely new production that becomes meaningful and relevant to new audiences with every viewing. These productions can be further enhanced by the unique capabilities of InspireWorks Hot Spot Solution, which adds interactive features to productions - allowing viewers to interact in real time with the content they see, doing anything from learning more information to making purchases. Additionally, InspireWorks Hot Spot Solution customizes the interactive content so producers can target different audiences based on viewer preference, geography, time zones, and even time of day and season. This comprehensive targeting system allows content producers freedom and flexibility with their content and adds value to productions in ways unattainable with traditional content management systems.

Page Top

Vision for Entertainment

Allow the broadcast industry services greater scalability across a growing, changing consumer landscape by facilitating the convergence of broadcast with broadband, and improving the intrinsic value of visual transmissions with dynamic, interactive capabilities that transcend the limitations of passive entertainment experiences.

The Inspirewoks entertainment providers solution takes advantage of the following product:

• InspireWorks Media Management System

Page Top